Axel Isberg
Creative Direction / Art Direction
Brand & product development
+20 years in advertising
Creative Direction / Art Direction
Brand & product development
+20 years in advertising
Founder of:
Le Cord®
Conscious Tech®
Local Electronics Stockholm®
Global Creative Lead at H&M
2020 — 2023
Creative Manager / Lead at Marshall — now
I'm an independent multi-disciplinary Creative Director, Art Director and entrepreneur with over 20 years of experience in fashion, advertising, startups, creative team leading, brand and product development.
During the years I have worked with a wide range of creative projects such as creative direction, strategies and campaign concepts for H&M, fashion and beauty art direction for Åhléns, art direction and creative concepts for MTV, SJ, ICA, Atlas Copco, Save the Children, Svenska Spel, Arla, Fortum, MAX, Naturskyddsföreningen and Marshall to name a few.
My experience from lifestyle start-ups has given me hands on experience of both the creative and the business side of brand building, finding that sweetspot between passion and purpose. My conscious tech brand Le Cord and Studio Local Electronics has led to collaborations and product development for hi tier retailers and brands such as Hermès, Alexander Wang, Colette, Maxfield and Volvo Cars.
My work has been awarded in various advertising award shows such as Guldägget, Cannes Lions and the Guldknappen fashion awards for my work with the accessory brand TCF.