Axel Isberg
Creative Direction / Art Direction
Brand & product development
+20 years in advertising
Founder of Le Cord®
Founder of Conscious Tech®

Global Creative Lead at H&M
2020 — 2023
Creative Manager / Lead at Marshall — now

Contact me here


I'm an independent multi-disciplinary Creative Director, Art Director and entrepreneur with over 20 years of experience in fashion, advertising, startups, creative team leading, brand and product development.

During the years I have worked with a wide range of creative projects such as creative direction, strategies and campaign concepts for H&M, fashion and beauty art direction for Åhléns, art direction and creative concepts for MTV, SJ, ICA, Atlas Copco, Save the Children, Svenska Spel, Arla, Fortum, MAX, Naturskyddsföreningen and Marshall to name a few.  
I also led the work of designing work wear for courier service Ryska Posten - the project was awarded with a Cannes Lion. 

My experience from driving start-ups within lifestyle has given me hands on experience of both the creative and the business side of brand building, finding that sweetspot between passion and purpose. My conscious tech brand Le Cord has led to collaborations and product development for hi tier retailers and brands such as Hermès, Alexander Wang, Colette and Maxfield.

My work has been awarded in advertising award shows such as Guldägget and Cannes Lions. In 2016 I was awarded with Guldknappen at the Guldknappen fashion awards for my work with the accessory brand TCF.